Its with no apostrophe, on the other hand, is the possessive word, like "his" and "her," for nouns without gender. For example, "The sun was so bright, its rays blinded me." It's happened to all of us: you type it's and later realize you meant its. (And by "realize" we occasionally mean, "got flamed in the comments section.") “Its” vs.

Understanding the Context

“It’s”: What Is the Difference? It’s OK. Really, it is OK if you confuse it’s (with an apostrophe between the t and s), and its (without any apostrophe at all). Mixing up it’s and its is an extremely common mistake.

Key Insights

In this article, we’ll explain the difference between its and it’s, provide tips about how to remember the difference, and even cover ... It’s or its ? - English Grammar Today - a reference to written and spoken English grammar and usage - Cambridge Dictionary It’s vs. Its explained simply! Discover the grammar rule, fix common mistakes, and write with confidence every time today like a pro fast!!

Final Thoughts

It’s vs. Its: The Simple Grammar Rule Most Writers Still Get Wrong ITS is one of the UK’s leading tool retailers, offering hundreds of great deals across the biggest brands in the trade. As the home of the Milwaukee, Makita and DeWalt Superstores, we stock over 29,000 products including power tools, accessories, hand tools, tool storage and workwear. With fast next-day delivery available, you can get the gear you need, when you need it. Established in 1979 ... It's and its are easy to confuse.

It's is short for it is or it has. Its is the possessive form of it.