Fox News: Find this summer's swimsuit during Memorial Day sales at Old Navy, Nordstrom, Macy's, Athleta Find this summer's swimsuit during Memorial Day sales at Old Navy, Nordstrom, Macy's, Athleta Athleta designs clothing that integrates performance and technical features for active women and girls. From running and yoga to swimming and hiking or athleisure – our clothing supports whatever moves & inspires you. Shop for New at Athleta, a premium fitness & lifestyle brand that creates versatile performance apparel to inspire a community of active, confident women.

Understanding the Context

A certified B Corporation, Athleta creates versatile premium performance apparel designed by women athletes to inspire a community of active, confident women and girls to reach their limitless potential. Athleta was founded in 1998 as an independent women’s athletic apparel company focused on combining performance clothing with stylish, everyday wear. In 2008, Gap Inc. acquired Athleta for approximately $150 million [1] and expanded the brand into physical retail stores, opening the first brick-and-mortar location in Mill Valley, California ...

Key Insights

Shop for New Shop All Women's at Athleta, a premium fitness & lifestyle brand that creates versatile performance apparel to inspire a community of active, confident women. Shop the latest women's clothes on sale at Athleta. Find great deals plus performance, quality, comfort, and fit on sale. Discover new arrivals at Athleta that are ideal for all your active endeavors. Find the latest women's activewear available in stylish colors and prints.

Final Thoughts

PopSugar: For the Pool, Ocean, or Lake, These Swimsuits Will Keep Your Girl Moving For the Pool, Ocean, or Lake, These Swimsuits Will Keep Your Girl Moving New York Post: Last chance: Athleta just dropped styles as low as $20 for Memorial Day